Bookkeeping, tax, and accounting services for small businesses across the Carolinas.

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Bookkeeping for Horry County Small Businesses

Bookkeeping, tax, and consulting services for Horry County businesses. Serving Myrtle Beach, Conway, and the Grand Strand from our Jacksonville office.

Bookkeeping for Horry County

Horry County has an economy built on visitors. Myrtle Beach pulls more than 14 million tourists a year, and the businesses that serve them, restaurants along Ocean Boulevard, retail in Broadway at the Beach, golf operations, vacation rentals from Cherry Grove down to Surfside, work on a calendar that doesn’t look like anyone else’s. Revenue compresses into a few peak months, expenses run year-round, and the books need to keep up either way.

We’re based in Jacksonville, NC, and the Grand Strand is part of our regular service area. We provide bookkeeping, tax and consulting services for Horry County small businesses, with most of the work handled remotely so location doesn’t slow anything down. Monthly reconciliations, payroll-ready records, tax preparation, and the planning conversations that come when you actually have time to think.

Full-Service Bookkeeping

Transactions categorized, bank and card accounts reconciled, monthly financials delivered. Your books stay current through the busy summer instead of becoming a January project.

Catch-Up Bookkeeping

Behind a few months or a few years? We rebuild what’s missing, organize what’s there, and get you to a clean starting point. Most of our Horry County clients begin here.

Sales Tax Management

South Carolina state tax, Horry County local option, and the accommodations tax that comes with short-term rentals. We handle the filings and keep the calculations defensible.

Business Tax Returns

Federal and South Carolina business returns prepared by an Enrolled Agent. Because we know your books all year, tax filing is a continuation of the work, not a scramble to figure out what happened.

Horry County Businesses We Work With

The Grand Strand isn’t only beachfront. Conway has a downtown that keeps growing, Aynor and Loris support agriculture and trades, and the inland communities have professional services, healthcare practices, and contractors that don’t show up in the tourism brochures. We work across all of it.

Most of our clients are owner-operators doing somewhere between $100k and a few million in annual revenue. Big enough to need accurate books, not big enough to put a full-time accountant on payroll. We fill that gap with consistent monthly work and direct communication when questions come up.

Restaurants and Bars

The food scene along the coast runs hard from spring through fall. We handle daily sales reconciliations, tip reporting, vendor payables, and inventory tracking that restaurants and bars need to actually know which menu items pay the bills.

Vacation Rentals and Hospitality

Short-term rental owners, property management companies, small hotels and motels. We track revenue by unit, manage the accommodations tax, and keep records organized for the cleaning, maintenance, and management fees that pile up across a portfolio.

Contractors and Trades

Horry County continues to grow and the construction work follows. Roofers, electricians, HVAC, remodelers, and general contractors working across the county. Job costing that shows real profitability by project, not averages that hide the losers.

Retail and Specialty Shops

Beachwear, souvenirs, surf shops, boutiques in Conway and Murrells Inlet. Inventory accounting, vendor management, and sales tax handled so the owner can focus on buying, merchandising, and serving customers through the season.

Frequently Asked Questions

Do you serve businesses throughout Horry County?

Yes. Myrtle Beach, North Myrtle Beach, Conway, Surfside Beach, Aynor, Loris, and the smaller communities in between. We're based in Jacksonville, NC, and the Grand Strand is part of our regular service area.

How does it work if you're not local to Myrtle Beach?

Most of our work happens online. You give us access to your bank feeds and a secure way to share documents, and we handle the rest. Distance hasn't been an issue for any of our clients.

Can you handle seasonal businesses?

Yes. A lot of Horry County businesses see their year compressed into the peak months between Memorial Day and Labor Day. We structure bookkeeping around that reality so the off-season is when we catch things up, plan, and prepare for taxes.

What about South Carolina sales tax and the accommodations tax?

We track filing deadlines, manage the calculations, and keep the supporting records organized. Horry County has its own local taxes layered on top of state sales tax, and getting them right matters.

What does monthly bookkeeping cost?

Full-service bookkeeping starts at $225 per month. The actual rate depends on transaction volume and complexity. We'll give you a flat quote after a short call about your business.

Trusted Accounting for Small Businesses

First Step:
Start With a Call

Tell us about your business and what you need help with. We'll ask a few questions, evaluate your current situation, and let you know how GMJ can support your books, taxes, and day-to-day operations.

GMJ Accounting is a Jacksonville, NC firm offering bookkeeping, tax, and advisory services to small businesses across the Carolinas. Founded in 2014 and led by Gina Bertone, EA, MAcc, CEP, an IRS Enrolled Agent with more than 15 years of public accounting and CFO experience.

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