Bookkeeping, tax, and accounting services for small businesses across the Carolinas.

Call: (440) 207-0171

Bookkeeping and Tax for Carolina Beach Businesses

Bookkeeping, tax prep, and accounting support for Carolina Beach small businesses. Beach-town hospitality, retail, and service operators welcome.

Accounting for Carolina Beach Businesses

Carolina Beach runs on small business. Restaurants and bars along the boardwalk, fishing charters out of the marina, surf shops and rental companies on Lake Park Boulevard, vacation rental managers, and the trades that keep it all running. We provide bookkeeping, tax and consulting services for operators across Pleasure Island who need reliable financial support without hiring someone in-house.

We’re based in Jacksonville and work with clients across the Carolina coast. Carolina Beach is part of our regular service area, and we understand what makes the local economy tick, including the seasonality that compresses most of the year’s revenue into a handful of months.

Monthly Bookkeeping

Full-service bookkeeping with transaction categorization, reconciliations, and monthly financial reports. Books that stay closed each month so you know where you stand heading into the next one.

Catch-Up Work

Behind a few months or a few years? We get you current. Most owners come to us mid-season or right after one, when the backlog has grown and tax deadlines are closing in.

Tax Returns and Strategy

Business and owner tax returns prepared with the year’s bookkeeping behind them. Tax strategy throughout the year so you’re not finding out about a big bill in April with no time to do anything about it.

IRS Representation

Gina Bertone is an IRS Enrolled Agent. If a notice shows up or an audit is opened, we respond directly to the IRS on your behalf instead of leaving you to handle it alone.

Carolina Beach Businesses We Work With

Pleasure Island has a particular mix. Summer crowds drive most of the revenue. Fall and spring are decent. Winter is quiet. That pattern shapes everything about how the books should be kept, how cash flow needs to be planned, and how tax deadlines line up with the operating calendar. A bookkeeper who doesn’t account for seasonality ends up producing reports that don’t reflect reality.

We work with owners doing roughly $150K to $4M in annual revenue. Real businesses with real numbers, but small enough that hiring a full-time bookkeeper or controller doesn’t make sense. That’s where we fit in.

Restaurants and Bars

The boardwalk and Lake Park Boulevard are full of places that live or die on summer revenue. We handle restaurant and bar bookkeeping, food cost tracking, tip reporting, and the daily reconciliations that hospitality requires.

Vacation Rentals and Hospitality

Property managers, short-term rental owners, and small lodging operators. We track revenue by unit, handle cleaning and maintenance costs as job expenses, and keep records ready for the rental income side of your tax return.

Charters, Marinas, and Watersports

Fishing charters, kayak and paddleboard rentals, boat services. Seasonal revenue, equipment depreciation, fuel costs, and the recordkeeping needed for Coast Guard documentation and licensing.

Retail and Service Businesses

Surf shops, gift stores, salons, cleaners, and the trades that maintain rental properties year-round. Inventory tracking when it matters, clean books when it’s time to file, and quarterly check-ins so nothing surprises you.

Frequently Asked Questions

Do you work with businesses in Carolina Beach?

Yes. We work with operators on Pleasure Island regularly, from boardwalk businesses to Lake Park Boulevard storefronts to charters running out of the marina. We're based in Jacksonville and work with clients across the coast.

How do you handle seasonal businesses?

Carefully. A lot of Carolina Beach revenue comes in between Memorial Day and Labor Day. We structure bookkeeping so the slow months don't disguise problems and the busy months don't hide mistakes. Reports show what's actually happening year-round.

What does monthly bookkeeping cost?

Full-service bookkeeping starts at $225 per month, with the rate based on your average monthly expense volume. We give you a flat quote after a short conversation so you know exactly what you're paying.

Can you help if I'm behind on books?

Yes, that's a common starting point. We handle catch-up work to get current, then move into monthly service so it doesn't pile up again. Many beach-town owners come to us after a busy season they never got around to closing out.

Do you handle sales tax for North Carolina?

Yes. We track what you owe, file on schedule, and keep you in good standing with the state. For ecommerce sellers and retail businesses with multiple channels, we can set up TaxJar to manage it cleanly.

Trusted Accounting for Small Businesses

First Step:
Start With a Call

Tell us about your business and what you need help with. We'll ask a few questions, evaluate your current situation, and let you know how GMJ can support your books, taxes, and day-to-day operations.

GMJ Accounting is a Jacksonville, NC firm offering bookkeeping, tax, and advisory services to small businesses across the Carolinas. Founded in 2014 and led by Gina Bertone, EA, MAcc, CEP, an IRS Enrolled Agent with more than 15 years of public accounting and CFO experience.

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