Bookkeeping, tax, and accounting services for small businesses across the Carolinas.

Call: (440) 207-0171

What does an external controller do for a small business?

An external controller sits between your day-to-day bookkeeper and ownership as the oversight layer for your accounting function. The role isn’t to enter transactions or process payroll. It’s to make sure the work being done is accurate, the financial statements reflect reality, and the controls around your money are strong enough to catch problems before they become losses.

Month-end close review is the core task. After your bookkeeper finishes reconciling accounts and posting adjusting entries, the controller reviews everything. Are the bank and credit card reconciliations clean? Did accruals get posted correctly? Are there transactions sitting in suspense or uncategorized? Does the balance sheet tie out to supporting schedules? A controller catches the mistakes that would otherwise sit in your books for months and surface during tax prep or a lender review.

Financial reporting follows the close. The controller produces or reviews the statements that get sent to ownership, lenders, or investors. Numbers that look right at a glance can still be wrong. Revenue recognition, deferred income, prepaid expenses, and depreciation are common areas where bookkeepers cut corners or apply rules incorrectly. A controller makes sure those areas are handled properly so the statements are reliable enough to make decisions from.

Internal controls are the part most small businesses ignore until something goes wrong. Who has access to the bank accounts? Who can write checks? Who approves new vendors? Who reviews payroll before it runs? A controller designs and monitors these controls so one person can’t both create a vendor and pay it, or move money without anyone noticing. Small business fraud almost always comes from inside, and it almost always happens when one trusted person has too much unchecked access.

Oversight of in-house accounting is the other piece. If you have a bookkeeper or accounting clerk on staff, a controller gives them someone to ask questions of, reviews their work for accuracy, and catches issues before they reach you. Most owners don’t have the accounting background to know whether their in-house person is doing the job correctly. A controller does, and provides that accountability without you having to hire a senior accountant full time. External controller support is often the right fit when a business has outgrown one bookkeeper but isn’t large enough to justify a full-time hire at that level.

The role is different from a CFO. A CFO focuses on strategy, forecasting, fundraising, and major financial decisions. A controller focuses on the integrity of the numbers underneath all of that. You need accurate books before forecasting them makes any sense, and that’s what a controller delivers.

For most small businesses, this becomes useful in the $1M to $10M revenue range with an in-house bookkeeper already in place and ownership that needs to trust the numbers without auditing them personally. GMJ Accounting provides external controller support alongside the rest of our bookkeeping, tax and consulting services, so your in-house team has experienced backup and your financial statements get reviewed by someone with the credentials to stand behind them.

Trusted Accounting for Small Businesses

First Step:
Start With a Call

Tell us about your business and what you need help with. We'll ask a few questions, evaluate your current situation, and let you know how GMJ can support your books, taxes, and day-to-day operations.

More Questions

Should a Wilmington or Leland business hire a local bookkeeper or a virtual accounting firm?

Virtual works well when the firm has strong communication, document sharing, QuickBooks Online access, current tax knowledge, and a real monthly cadence. Local familiarity with North Carolina rules and the Cape Fear region still adds value, so firm capability matters more than the office address.

Read answer

How can financial strategy help with pricing and profitability?

Financial strategy connects clean books to margin analysis that shows where the business actually makes money. By breaking down margins by product, sales channel, location, job, or customer type, you can set prices and shape your business mix based on real numbers instead of assumptions.

Read answer

What reports should a nonprofit board review each month?

A nonprofit board should review six core reports each month. Statement of activity, statement of financial position, budget vs actual, cash position, restricted fund balances, and a functional expense view showing program, fundraising, and admin spending.

Read answer

How can a bookkeeper help a practice owner keep personal and business expenses separate?

A bookkeeper reclassifies personal charges out of business expense accounts, documents legitimate reimbursements properly, and sets up separate accounts so the mixing stops happening. The bigger win is a monthly review process that catches drift before it becomes a tax problem.

Read answer

When does a restaurant need budgeting and cash flow forecasting?

Most restaurants need budgeting and cash flow forecasting once payroll runs high, traffic swings by season, or food costs jump unpredictably. Add a planned equipment purchase, a second location, or any debt and forecasting moves from useful to necessary.

Read answer

What is the difference between Form 990, 990-EZ and the 990 postcard?

The three versions of Form 990 differ by the size of the nonprofit filing them. Small organizations file the postcard, mid-sized file 990-EZ, and larger ones file the full Form 990. The IRS sets thresholds based on gross receipts and total assets.

Read answer

GMJ Accounting is a Jacksonville, NC firm offering bookkeeping, tax, and advisory services to small businesses across the Carolinas. Founded in 2014 and led by Gina Bertone, EA, MAcc, CEP, an IRS Enrolled Agent with more than 15 years of public accounting and CFO experience.

  • QuickBooks logo
  • Square logo
  • Shopify logo
  • Gusto logo
  • Expensify logo
  • Bill.com logo
  • Keap logo
  • SmartVault logo
  • TaxJar logo
  • ShipStation logo
  • Commerce Sync logo
  • Webgility logo
  • Cin7 logo
  • Knowify logo
  • Planday logo
  • ClassWallet logo
  • SureTech logo

© 2026 GMJ CONSULTING, LLC DBA GMJ Accounting